Supermetrics is a data pipeline tool built for marketing analysts. It moves data from ad platforms, CRMs, and analytics tools into spreadsheets, data warehouses, or BI tools. If you have a dedicated analyst building reports in Looker or Tableau, Supermetrics makes sense. If you want a live business scorecard, it's the wrong tool for the job.
What Supermetrics Is Built For
Supermetrics shines when you need raw data moved into a spreadsheet or warehouse for custom analysis. It connects 100+ sources and gives analysts full flexibility over how data is shaped. Pricing starts around $69/month for a single destination connector, scaling to $500–$2,000+/month for warehouse pipelines.
The Problem for Most SMBs
Supermetrics moves data — it doesn't interpret it. After the pipeline is set up, someone still has to build the dashboard, set the targets, and maintain the whole stack. For teams without a dedicated data analyst, you're paying for infrastructure you'll struggle to use. Schema changes in source systems break pipelines. Someone has to fix them.
What Orbit Scorecard Does Instead
Orbit Scorecard skips the pipeline entirely. Connect your tools once, tell us what metrics matter, and your scorecard updates itself. No warehouse. No analyst. No pipeline to maintain. The tradeoff: you get curated business metrics, not raw data dumps. For most SMBs tracking 10–50 KPIs, that's exactly the right tradeoff.
When to Use Which
Use Supermetrics if: You have a data analyst building custom reports in a BI tool and need raw data piped into a warehouse or spreadsheet.
Use Orbit Scorecard if: You want a live business scorecard for your leadership team without hiring an analyst or maintaining a data stack.