Databox is a KPI dashboard and reporting tool used by thousands of marketing and sales teams. It connects to 70+ data sources and lets you build dashboards, track goals, and generate automated reports. It's a solid tool — and it's a fundamentally different product than Orbit Scorecard. Understanding the difference will tell you which one you actually need.
What Databox Does Well
Databox excels at marketing and sales dashboards. It has strong integrations with HubSpot, Google Analytics, Facebook Ads, and Salesforce. The goal-tracking feature lets you set targets per metric and see progress. It's approachable for non-technical users. Pricing: $47–$319+/month depending on the number of data sources and users.
Where the Products Diverge
Databox is designed around dashboards that look good on a TV screen in an office. Orbit Scorecard is designed around a weekly leadership review — specifically the EOS-style scorecard where every metric has a clear owner and a green/yellow/red status. Databox doesn't have a concept of metric ownership. There's no "this number belongs to Sarah and if it goes red, Sarah gets an alert."
Pricing Comparison
Databox charges per data source and per seat. As your team and source count grows, costs scale quickly. Orbit Scorecard charges per metric — $35/month for 35 metrics, $1/metric after that. Unlimited team members, unlimited integrations. For a 10-person leadership team tracking 40 metrics, Databox runs $200–$300/month. Orbit Scorecard runs $40/month.
How to Choose
Use Databox if: You want beautiful visual dashboards for marketing and sales reporting, primarily for display purposes.
Use Orbit Scorecard if: You want a weekly accountability scorecard where every metric has an owner, a target, and an automatic alert when it goes off track.